Problematizing the presentation and reception of political...

European Journal of Marketing 2019 / 11 Vol. 54; Iss. 1

Problematizing the presentation and reception of political brands

Pich, Christopher, Armannsdottir, Guja, Dean, Dianne, Spry, Louise, Jain, Varsha
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Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-03-2018-0187
Date:
November, 2019
File:
PDF, 1.09 MB
2019
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