Introducing the marketplace or not? Risk analysis of...

Industrial Management & Data Systems 2020 / 02 Vol. 120; Iss. 2

Introducing the marketplace or not? Risk analysis of channel strategy for online retailers

Shi, Yuan, Zhou, Luying, Qu, Ting, Qi, Qian
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Volume:
120
Journal:
Industrial Management & Data Systems
DOI:
10.1108/imds-03-2019-0183
Date:
February, 2020
File:
PDF, 519 KB
2020
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