How much is enough? The role of effort in market shaping

Journal of Business & Industrial Marketing 2020 / 06 Vol. ahead-of-p; Iss. ahead-of-p

How much is enough? The role of effort in market shaping

Lipnickas, Gediminas, Conduit, Jodie, Plewa, Carolin, Wilkie, Dean
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Volume:
ahead-of-p
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/jbim-03-2019-0132
Date:
June, 2020
File:
PDF, 492 KB
2020
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