The MAYA principle as applied to apparel products

Journal of Fashion Marketing and Management 2019 / 09 Vol. 23; Iss. 4

The MAYA principle as applied to apparel products

Ceballos, Lina M., Hodges, Nancy Nelson, Watchravesringkan, Kittichai
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Volume:
23
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/jfmm-09-2018-0116
Date:
September, 2019
File:
PDF, 854 KB
2019
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