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Maslowâs model of needs: application to Cunard and White Star marketing communications between 1900 and the 1950s
Gladden, GrahamVolume:
ahead-of-p
Journal:
Journal of Historical Research in Marketing
DOI:
10.1108/jhrm-11-2018-0053
Date:
May, 2020
File:
PDF, 2.09 MB
2020