The effects of customer equity and religious motivation on...

The effects of customer equity and religious motivation on customer retention and switching intention

Mostafa, Rasha H.A., Ibrahim, Mohamed Mahmoud
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Volume:
ahead-of-p
Journal:
Journal of Islamic Marketing
DOI:
10.1108/jima-06-2019-0136
Date:
April, 2020
File:
PDF, 576 KB
2020
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