Understanding electronic and face-to-face word-of-mouth...

Management Research Review 2020 / 07 Vol. ahead-of-p; Iss. ahead-of-p

Understanding electronic and face-to-face word-of-mouth influencers: an emerging market perspective

Oraedu, Chukwunonso, Izogo, Ernest Emeka, Nnabuko, Justie, Ogba, Ike-Elechi
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Volume:
ahead-of-p
Journal:
Management Research Review
DOI:
10.1108/mrr-02-2020-0066
Date:
July, 2020
File:
PDF, 272 KB
2020
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