“You really shouldn't have!” Coping with failed gift...

“You really shouldn't have!” Coping with failed gift experiences

Branco-Illodo, Ines, Heath, Teresa, Tynan, Caroline
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Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-05-2018-0309
Date:
March, 2020
File:
PDF, 260 KB
2020
Conversion to is in progress
Conversion to is failed