Effectiveness of pull-based print advertising with QR codes

European Journal of Marketing 2019 / 12 Vol. 54; Iss. 1

Effectiveness of pull-based print advertising with QR codes

Trivedi, Rohit, Teichert, Thorsten, Hardeck, Dirk
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
54
Journal:
European Journal of Marketing
DOI:
10.1108/ejm-06-2018-0383
Date:
December, 2019
File:
PDF, 464 KB
2019
Conversion to is in progress
Conversion to is failed