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Study on Chinese Brand cultural archetype: theory building and cross-cultural comparison
Liu, Yingwei, Wang, Tao, Zhou, Ling, Nie, ChunyanVolume:
3
Journal:
Journal of Contemporary Marketing Science
DOI:
10.1108/jcmars-12-2019-0050
Date:
April, 2020
File:
PDF, 453 KB
2020