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Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness
Anghelcev, George, McGroarty, Siobhan, Sar, Sela, Moultrie, Jas L., Huang, YanVolume:
26
Journal:
Journal of Food Products Marketing
DOI:
10.1080/10454446.2020.1792022
Date:
July, 2020
File:
PDF, 7.18 MB
2020