Asymmetric Persuasive Effects of Gain- and Loss-related...

International Journal of Business and Management 2017 / 11 Vol. 12; Iss. 12

Asymmetric Persuasive Effects of Gain- and Loss-related Messages in Electronic Word of Mouth

Shin, Heejae, Dahana, Wirawan D.
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Volume:
12
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v12n12p82
Date:
November, 2017
File:
PDF, 792 KB
2017
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