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Journal of Retailing 2020 / 7

Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth

Aiello, Gaetano, Donvito, Raffaele, Acuti, Diletta, Grazzini, Laura, Mazzoli, Valentina, Vannucci, Virginia, Viglia, Giampaolo
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Journal:
Journal of Retailing
DOI:
10.1016/j.jretai.2020.07.001
Date:
July, 2020
File:
PDF, 1.41 MB
2020
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