The small, inventory free retail format: The impact on...

Journal of Retailing and Consumer Services 2020 / 11 Vol. 57

The small, inventory free retail format: The impact on consumer-based brand equity and purchase behavior

Slaton, Kelcie, Testa, Danielle, Bakhshian, Sonia, Fiore, Ann Marie
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Volume:
57
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102246
Date:
November, 2020
File:
PDF, 1.39 MB
2020
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