Disentangling the meanings of brand authenticity: The...

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Journal of the Academy of Marketing Science 2020 / 7

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson
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Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-020-00735-1
Date:
July, 2020
File:
PDF, 1.29 MB
2020
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