How personalized advertising affects equity of brands...

Journal of Business Research 2020 / 11 Vol. 120

How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism

Tran, Trang P., Lin, Chien-Wei, Baalbaki, Sally, Guzmán, Francisco
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Volume:
120
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.06.027
Date:
November, 2020
File:
PDF, 2.65 MB
2020
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