Matching green messages with brand positioning to improve...

Journal of Business Research 2020 / 10 Vol. 119

Matching green messages with brand positioning to improve brand evaluation

Vilasanti da Luz, Victoria, Mantovani, Danielle, Nepomuceno, Marcelo Vinhal
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
119
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.07.024
Date:
October, 2020
File:
PDF, 1.99 MB
2020
Conversion to is in progress
Conversion to is failed