What shapes adolescents’ attitudes toward luxury brands?...

Journal of Retailing and Consumer Services 2020 / 11 Vol. 57

What shapes adolescents’ attitudes toward luxury brands? The role of self-worth, self-construal, gender and national culture

Bakir, Aysen, Gentina, Elodie, de Araújo Gil, Luciana
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Volume:
57
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102208
Date:
November, 2020
File:
PDF, 1.66 MB
2020
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