Brand personality in cultural tourism through social media

Tourism Review 2020 / 05 Vol. ahead-of-p; Iss. ahead-of-p

Brand personality in cultural tourism through social media

Peco-Torres, Francisco, Polo-Peña, Ana I., Frías-Jamilena, Dolores M.
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Volume:
ahead-of-p
Journal:
Tourism Review
DOI:
10.1108/tr-02-2019-0050
Date:
May, 2020
File:
PDF, 413 KB
2020
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