Uphill or Downhill? Locating the Firm on a Profit Function

Journal of Marketing 2007 / 04 Vol. 71; Iss. 2

Uphill or Downhill? Locating the Firm on a Profit Function

Mantrala, Murali K., Naik, Prasad A., Sridhar, Shrihari, Thorson, Esther
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Volume:
71
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.71.2.026
Date:
April, 2007
File:
PDF, 251 KB
2007
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