Open branding: Managing the unauthorized use of...

  • Main
  • 2020 / 7
  • Open branding: Managing the unauthorized use of...
Business Horizons 2020 / 7

Open branding: Managing the unauthorized use of brand-related intellectual property

Robson, Karen, de Beer, Jeremy, McCarthy, Ian P.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2020.07.001
Date:
July, 2020
File:
PDF, 888 KB
2020
Conversion to is in progress
Conversion to is failed