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Linking actual self-congruence, ideal self-congruence, and functional congruence to donor loyalty: the moderating role of issue involvement
Zogaj, Adnan, Tscheulin, Dieter K., Lindenmeier, Jörg, Olk, StephanJournal:
Journal of Business Economics
DOI:
10.1007/s11573-020-01006-9
Date:
July, 2020
File:
PDF, 687 KB
2020