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Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment

Sun, Tianshu, Viswanathan, Siva, Zheleva, Elena
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Journal:
Management Science
DOI:
10.1287/mnsc.2020.3581
Date:
August, 2020
File:
PDF, 1.41 MB
2020
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