Creating Social Contagion Through Firm-Mediated Message Design: Evidence from a Randomized Field Experiment
Sun, Tianshu, Viswanathan, Siva, Zheleva, ElenaJournal:
Management Science
DOI:
10.1287/mnsc.2020.3581
Date:
August, 2020
File:
PDF, 1.41 MB
2020