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Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension Towards New Products
Esfahani, Mona Seyed, Reynolds, Nina, Ashleigh, MelanieVolume:
17
Journal:
International Journal of Innovation and Technology Management
DOI:
10.1142/S0219877020500169
Date:
May, 2020
File:
PDF, 2.04 MB
2020