Backers investment behavior on explicit and implicit...

PLoS ONE 2020 / 8 Vol. 15; Iss. 8

Backers investment behavior on explicit and implicit factors in reward-based crowdfunding based on ELM theory

Hou, Rui, Li, Leiming, Liu, Bingquan, Xin, Baogui
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Volume:
15
Journal:
PLOS ONE
DOI:
10.1371/journal.pone.0236979
Date:
August, 2020
File:
PDF, 1.46 MB
2020
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