MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP:...

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International Journal of Innovation Management 2020 / 08

MARKET ORIENTATION AND NEW PRODUCT SUCCESS RELATIONSHIP: THE ROLE OF INNOVATION CAPABILITY, ABSORPTIVE CAPACITY, GREEN BRAND POSITIONING

DOGBE, COURAGE SIMON KOFI, BAMFO, BYLON ABEEKU, POMEGBE, WISDOM WISE KWABLA
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Journal:
International Journal of Innovation Management
DOI:
10.1142/S136391962150033X
Date:
August, 2020
File:
PDF, 930 KB
2020
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