Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
Pérez del Castillo, Teresa, DÃaz Soloaga, Paloma, McColl, JulieJournal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2020.1791727
Date:
August, 2020
File:
PDF, 806 KB
2020