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Lifestyle branding as a brand-oriented positioning...

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants

Pérez del Castillo, Teresa, Díaz Soloaga, Paloma, McColl, Julie
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Journal:
Journal of Global Fashion Marketing
DOI:
10.1080/20932685.2020.1791727
Date:
August, 2020
File:
PDF, 806 KB
2020
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