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Journal of Business Research 2020 / 8

Understanding the interplay between brand and innovation orientation: Evidence from emerging multinationals

Andonova, Veneta, Losada-Otálora, Mauricio
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Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.07.047
Date:
August, 2020
File:
PDF, 798 KB
2020
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