The Ethicality of Point-of-Sale Marketing Campaigns:...

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The Ethicality of Point-of-Sale Marketing Campaigns: Normative Ethics Applied to Cause-Related Checkout Charities

Caulfield, Jay L., Baird, Catharyn A., Lee, Felissa K.
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Journal:
Journal of Business Ethics
DOI:
10.1007/s10551-020-04597-z
Date:
August, 2020
File:
PDF, 775 KB
2020
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