The impact of consumer knowledge on profitable consumer...

International Journal of Sports Marketing and Sponsorship 2020 / 08 Vol. ahead-of-p; Iss. ahead-of-p

The impact of consumer knowledge on profitable consumer loyalty through perceived service quality and psychological involvement in non-profit sport clubs

Behnam, Mohsen, Pyun, Do Young, Doyle, Jason P., Delshab, Vahid
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Volume:
ahead-of-p
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-03-2020-0039
Date:
August, 2020
File:
PDF, 249 KB
2020
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