Olympians on Twitter: A Linguistic Perspective of the Role of Authenticity, Clout, and Expertise in Social Media Advertising
Fox, Alexa K., Royne Stafford, Marla B.Journal:
Journal of Current Issues & Research in Advertising
DOI:
10.1080/10641734.2020.1763521
Date:
August, 2020
File:
PDF, 1.31 MB
2020