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Journal of the Association for Consumer Research 2020 / 07

SCARCITY AND CONSUMER DECISION MAKING:IS SCARCITY A MINDSET, A THREAT, A REFERENCE POINT, OR A JOURNEY?

Goldsmith, Kelly, Griskevicius, Vlad, Hamilton, Rebecca
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Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/710531
Date:
July, 2020
File:
PDF, 622 KB
2020
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