PLS–SEM in business promotion strategies. A multigroup...

Industrial Management & Data Systems 2020 / 08 Vol. ahead-of-p; Iss. ahead-of-p

PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM

Carranza, Rocío, Díaz, Estrella, Martín-Consuegra, David, Fernández-Ferrín, Pilar
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Volume:
ahead-of-p
Journal:
Industrial Management & Data Systems
DOI:
10.1108/IMDS-12-2019-0726
Date:
August, 2020
File:
PDF, 438 KB
2020
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