Motivation-based segmentation of Chinese senior travelers:...

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Journal Of Vacation Marketing 2020 / 07

Motivation-based segmentation of Chinese senior travelers: The role of preferences, sociodemographic, and travel-related features

Otoo, Felix Elvis, Kim, Seongseop (Sam), Park, Jinah
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Journal:
Journal of Vacation Marketing
DOI:
10.1177/1356766720942550
Date:
July, 2020
File:
PDF, 345 KB
2020
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