Audience-Based Brand Equity: A Research on “Women's...

International Business Research 2014 / 08 Vol. 7; Iss. 9

Audience-Based Brand Equity: A Research on “Women's Tennis Association Championships Istanbul 2013”

Tüfekci, Ömer Kürsad
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Volume:
7
Journal:
International Business Research
DOI:
10.5539/ibr.v7n9p141
Date:
August, 2014
File:
PDF, 423 KB
2014
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