Influence of brand related user-generated content through Facebook on consumer behaviour: a stimulus-organism-response framework
Arif, Imtiaz, Aslam, Wajeeha, Siddiqui, HiraVolume:
15
Year:
2020
Journal:
International Journal of Electronic Business
DOI:
10.1504/IJEB.2020.106502
File:
PDF, 305 KB
2020