Impact of celebrity endorsement type on consumers' brand...

Social Behavior and Personality An International Journal 2020 / 04 Vol. 48; Iss. 4

Impact of celebrity endorsement type on consumers' brand and advertisement perception and purchase intention

Um, Nam-Hyun, Jang, Ahnlee
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
48
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.8913
Date:
April, 2020
File:
PDF, 561 KB
2020
Conversion to is in progress
Conversion to is failed