Marketing professional clubs to a foreign market: the brand...

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  • Marketing professional clubs to a foreign market: the brand...

Marketing professional clubs to a foreign market: the brand image of Real Madrid and its impact on behavior intentions from a Chinese perspective

Liu, Dongfeng, Schwarz, Eric C.
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Journal:
Sport in Society
DOI:
10.1080/17430437.2020.1804115
Date:
August, 2020
File:
PDF, 1.20 MB
2020
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