Do value cocreation and engagement drive brand evangelism?

Marketing Intelligence & Planning 2020 / 08 Vol. ahead-of-p; Iss. ahead-of-p

Do value cocreation and engagement drive brand evangelism?

Harrigan, Paul, Roy, Sanjit K., Chen, Tom
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Volume:
ahead-of-p
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-10-2019-0492
Date:
August, 2020
File:
PDF, 210 KB
2020
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