Effectiveness of Customer Retention Strategies: A Case of...

International Journal of Business and Management 2015 / 09 Vol. 10; Iss. 10

Effectiveness of Customer Retention Strategies: A Case of Commercial Banks, Kenya

Kemunto Mecha, Emmah, Martin, Ogutu, Momanyi Ondieki, Sixtus
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Volume:
10
Journal:
International Journal of Business and Management
DOI:
10.5539/ijbm.v10n10p270
Date:
September, 2015
File:
PDF, 177 KB
2015
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