Valuation of the Hamrah-e-Aval brand based on brand...

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Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model

Aghaei, Mohammad
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Journal:
Journal of Revenue and Pricing Management
DOI:
10.1057/s41272-020-00261-3
Date:
August, 2020
File:
PDF, 879 KB
2020
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