The role of trait and emotion in cruise customers’...

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The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study

Ahn, Jiseon, Kwon, Jookyung
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1810743
Date:
August, 2020
File:
PDF, 586 KB
2020
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