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Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiler Reviews on Box Office Revenue
Ryoo, Jun Hyun (Joseph), Wang, Xin (Shane), Lu, ShijieJournal:
Journal of Marketing
DOI:
10.1177/0022242920937703
Date:
August, 2020
File:
PDF, 669 KB
2020