Demand Learning Through Social Media Exposure in the Luxury...

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IEEE Transactions on Engineering Management 2020

Demand Learning Through Social Media Exposure in the Luxury Fashion Industry: See Now Buy Now Versus See Now Buy Later

Shen, Bin, Xu, Xiaoyan, Yuan, Quan
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Year:
2020
Journal:
IEEE Transactions on Engineering Management
DOI:
10.1109/TEM.2020.3009742
File:
PDF, 3.63 MB
2020
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