The effects of QR delivered content on perceived product...

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The effects of QR delivered content on perceived product value

Acuti, Diletta, Vocino, Andrea, Mazzoli, Valentina, Donvito, Raffaele
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Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1813794
Date:
August, 2020
File:
PDF, 4.75 MB
2020
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