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Gaining satisfaction: the role of brand equity orientation and failure type in service recovery
Ma, Ke, Zhong, Xin, Hou, GuanghuiVolume:
ahead-of-p
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-06-2019-0542
Date:
August, 2020
File:
PDF, 318 KB
2020