The effects of customer involvement on perceived service...

Asia Pacific Journal of Marketing and Logistics 2020 / 08 Vol. ahead-of-p; Iss. ahead-of-p

The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation

Cheung, Millissa Fung Yi, To, Wai Ming
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Volume:
ahead-of-p
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-04-2020-0221
Date:
August, 2020
File:
PDF, 624 KB
2020
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