How Does Religion Affect Consumer Response to Failure and Recovery by Firms?
Hyodo, Jamie D, Bolton, Lisa E, Dahl, Darren W, Inman, J Jeffrey, Mandel, NaomiJournal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucaa043
Date:
September, 2020
File:
PDF, 532 KB
2020