How to get “kissably close”: Examining how advertisers...

How to get “kissably close”: Examining how advertisers appeal to consumers’ sexual needs and desires

Tom Reichert, Jacqueline Lambiase
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Volume:
7
Language:
english
Pages:
17
DOI:
10.1007/s12119-003-1006-6
Date:
January, 2003
File:
PDF, 880 KB
english, 2003
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