Understanding experiential consumption: theoretical...

Asia Pacific Journal of Marketing and Logistics 2020 / 08 Vol. 32; Iss. 6

Understanding experiential consumption: theoretical advancement and practical implication

Wang, Cheng Lu, Wang, Yong, Wei, Joicey, Chung, Henry
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Volume:
32
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-08-2020-739
Date:
August, 2020
File:
PDF, 110 KB
2020
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